Using Survival Analysis to understand customer retention

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In this talk, I'll show how we use techniques in Survival Analysis and Machine Learning to predict the time a customer (and their dog) will keep ordering and enjoying our products. I'll also show how this is an important part of understanding the Lifetime Value of a customer, which is arguably the most important metric in any subscription business Slides: https://pydata.org/london2018/proposals/document/4/e9791db3-03f6-45f2-80a0-db88cdbfa572.pdf

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