Winning (Some) Churners Back


In our presentation we will discuss our experience at creating a marketing channel using incentive offers to bring churners back. The main elements of our strategy are: #. A model predicting the probability of churning for each customer in a given timeframe. #. Experimentation framework to incentivize customers based on the churn model.

Follow to receive video recommendations   a   A

Editors Note:

I would like to work with open source projects to create a branch of the tree with all of the best videos for your open source project. Please send me an email if you are interested.