Multi-touch Attribution: What am I training for?


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In this talk, I focus on a key challenge of designing a Multi-touch attribution solution - Identifying which methodology is best for this problem. This is a thorny issue as the variable we are trying to study isn't directly observable. I’ll discuss a novel approach to tackle this problem through simulated marketing environment. Slides:

Editors Note:

I am looking for editors/curators to help with branches of the tree. Please send me an email  if you are interested.