Creating a persona: what does your product sound like? (Google I/O '18)

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What is a persona? And how can it reinforce your product's identity? Learn about tools, get tips, and see examples of how well-designed personas can transform voice-enabled interfaces and boost user engagement. Rate this session by signing-in on the I/O website here → https://goo.gl/e71FTh Watch more Design sessions from I/O '18 here → https://goo.gl/61w1Nk See all the sessions from Google I/O '18 here → https://goo.gl/q1Tr8x Subscribe to the Google Developers channel → http://goo.gl/mQyv5L #io18

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